This video:

- Scolds millions of people for beliefs they don’t actually hold

- Increases perception of marginalisation among minority groups

Things like this do not result in “unity”, they exacerbate division & distrust between social groups https://twitter.com/paulembery/status/1250329636971499523

if this was a counter-extremism project, stratcom or counter-narrative campaign it would be in breach of Do No Harm principle, it clearly would not lead to the outcome it professes to

(Yes I know this is pure culture war bait. And I know I bit. But it is genuinely instructive of how *not* to do this sort of thing)

A campaign advancing a social-political cause should at the very least pass the ideological turing test of your opponents. It should also not risk increasing anger & alienation among the people on 'your side' of the debate - but I suspect that is the intention here.

Good digging skills from @DeConflation show that this video is actually a carefully coordinated piece of marketing specifically designed to heighten emotions, not some grassroots feel good message https://twitter.com/deconflation/status/1250407623209504769?s=21 https://twitter.com/deconflation/status/1250407623209504769