White people - stop taking First Nations terms and using them for your branding. Seriously, it’s embarrassing for you and offensive af. Is it not enough that you’re walking on stolen lands, benefiting from colonisation? Leave our language & intimate ways of connecting alone FFS.

If you’re wondering what’s set me off tonight, and I swear I’m not making this up... some non-Indigenous people have seriously announced over on Insta that they’re launching a brand of skincare called... ‘Tidda Skincare’.

Acknowledging they’ve taken the term from mob. Get in

Takes a term that’s significant to mob, clearly without consultation because they wanna claim it’s an (lower case i) ‘indigenous name’ as though we’re a homogenous group, and deflects by saying they’re using native ingredients, so by alll means use our words & ways too ay.

And adding in a pic of Uluru in their first run of Insta posts, is that one of your ‘native ingredients’ too? Cause it *feels* more like you’re maybe using significant First Nations imagery & language to give the impression you’re mob ay.

Makes me weak, like oh you know the ancient, ancestral plants & herbs that colonisation & invasion criminalised your people using? Well we’ve decided we’re going to sell that within skincare, but wanna look ethical about it so gonna black clad so people mistake us for custodians