1/8 What is the psychology of physical distancing?

Why might the people we care about be at greatest risk?

#COVID19
2/8

Physical distancing is antithetical to a basic self-process - the tendency to try to get closer to ingroup members.

@novelli_david shows this in the '2 chairs' experiment, with behavioural measures.

(Read on for moderators of this effect)

https://onlinelibrary.wiley.com/doi/abs/10.1348/014466609X449377
4/8

Findings show that we try to get closer to people when they are ingroup members.

Put differently, as well as maintaining 'personal space', *we seek to share common identity space*

The predictions were derived from self-categorisation theory.
6/8

The critical role of the self means that regulations around physical distancing need to be expressed in terms of strong identity-congruent norms, to moderate this process of proximity-seeking:

#COVID19
7/8

Thus, physical distancing is:

For our greater good
For our public health
For keeping those we care about safe
In line with our values
To support our health and care workers

#COVID19
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