Read on Twitter
Ever been to a conference where they talk about successful campaigns being lead by emotion? It's true, you shouldn't ignore it... not even when it comes to link building...
Here are some examples in our case at @riseatseven (a thread)
Here are some examples in our case at @riseatseven (a thread)
Campaign: Future Gamer
URL: https://www.onlinecasino.ca/future-gamer
Emotion: Created anger/dispute
Links: 233 (so far)
URL: https://www.onlinecasino.ca/future-gamer
Emotion: Created anger/dispute
Links: 233 (so far)
Campaign: Christmas Tinner
URL: https://www.game.co.uk/en/the-game-christmas-tinner-2704307
Emotion: Disgust
Links: 160
URL: https://www.game.co.uk/en/the-game-christmas-tinner-2704307
Emotion: Disgust
Links: 160
Campaign: Death of the high street
URL: https://www.asktraders.com/analysis/the-demise-of-the-high-street-data-reveals-the-top-thriving-and-declining-cities-and-towns-in-the-uk/
Emotion: Fear/Shock/Surprise
Links: 91
URL: https://www.asktraders.com/analysis/the-demise-of-the-high-street-data-reveals-the-top-thriving-and-declining-cities-and-towns-in-the-uk/
Emotion: Fear/Shock/Surprise
Links: 91
Campaign: Choking Deaths Report
URL: https://cesafety.co.uk/choking-deaths-report-2019/
Emotion: Fear/Shock
Links: 88
URL: https://cesafety.co.uk/choking-deaths-report-2019/
Emotion: Fear/Shock
Links: 88
Campaign: Dog-friendly spas coming to the UK
URL: https://www.spaseekers.com/spa-blog/dog-friendly-spas
Emotion: Joy/surprise
Links: 147
URL: https://www.spaseekers.com/spa-blog/dog-friendly-spas
Emotion: Joy/surprise
Links: 147
When I look through some our least successful campaigns, I can see that there isn't a clear emotion attached that a user would get from seeing or reading this story/content.
The sort of emotions you need to be triggering are:
img credit: @buzzstream @fractlagency
The sort of emotions you need to be triggering are:
img credit: @buzzstream @fractlagency
