Read on Twitter
Ever been to a conference where they talk about successful campaigns being lead by emotion? It& #39;s true, you shouldn& #39;t ignore it... not even when it comes to link building...
Here are some examples in our case at @riseatseven (a thread)
Here are some examples in our case at @riseatseven (a thread)
Campaign: Future Gamer
URL: https://www.onlinecasino.ca/future-gamer
Emotion:">https://www.onlinecasino.ca/future-ga... Created anger/dispute
Links: 233 (so far)
URL: https://www.onlinecasino.ca/future-gamer
Emotion:">https://www.onlinecasino.ca/future-ga... Created anger/dispute
Links: 233 (so far)
Campaign: Christmas Tinner
URL: https://www.game.co.uk/en/the-game-christmas-tinner-2704307
Emotion:">https://www.game.co.uk/en/the-ga... Disgust
Links: 160
URL: https://www.game.co.uk/en/the-game-christmas-tinner-2704307
Emotion:">https://www.game.co.uk/en/the-ga... Disgust
Links: 160
Campaign: Dog Jumpers
URL: https://www.missguided.co.uk/accessories/dog-jumpers
Emotion:">https://www.missguided.co.uk/accessori... Joy
Links: 88
URL: https://www.missguided.co.uk/accessories/dog-jumpers
Emotion:">https://www.missguided.co.uk/accessori... Joy
Links: 88
Campaign: Death of the high street
URL: https://www.asktraders.com/analysis/the-demise-of-the-high-street-data-reveals-the-top-thriving-and-declining-cities-and-towns-in-the-uk/
Emotion:">https://www.asktraders.com/analysis/... Fear/Shock/Surprise
Links: 91
URL: https://www.asktraders.com/analysis/the-demise-of-the-high-street-data-reveals-the-top-thriving-and-declining-cities-and-towns-in-the-uk/
Emotion:">https://www.asktraders.com/analysis/... Fear/Shock/Surprise
Links: 91
Campaign: Choking Deaths Report
URL: https://cesafety.co.uk/choking-deaths-report-2019/
Emotion:">https://cesafety.co.uk/choking-d... Fear/Shock
Links: 88
URL: https://cesafety.co.uk/choking-deaths-report-2019/
Emotion:">https://cesafety.co.uk/choking-d... Fear/Shock
Links: 88
Campaign: Dog-friendly spas coming to the UK
URL: https://www.spaseekers.com/spa-blog/dog-friendly-spas
Emotion:">https://www.spaseekers.com/spa-blog/... Joy/surprise
Links: 147
URL: https://www.spaseekers.com/spa-blog/dog-friendly-spas
Emotion:">https://www.spaseekers.com/spa-blog/... Joy/surprise
Links: 147
When I look through some our least successful campaigns, I can see that there isn& #39;t a clear emotion attached that a user would get from seeing or reading this story/content.
The sort of emotions you need to be triggering are:
img credit: @buzzstream @fractlagency
The sort of emotions you need to be triggering are:
img credit: @buzzstream @fractlagency
