Brands that can adapt their social media engagement strategy distinguish themselves from the ones without a fluency for building relationships online.

The team at Baboon is showing out with their IG ads and stories today. @baboontothemoon

Watch and learn (thread)

How to use a caret ^

It definitely helps to have a visually appealing brand with that catches your attention, but aside from the creative, they place a caret in the top left of the video pointing at the their IG stories.

This mechanism
doesn’t intrude on your experience of the ad
gives the viewer a way to engage more deeply
doesn’t require the customer to leave the IG experience

Apologies: I already opened the story so the profile picture doesn’t have a stories ring

When you click into the story, they set expectations clearly: you’re actually going to be engaging with content instead of being hard sold on a product.

They follow up with polls about our at-home isolation behavior. At this point in the journey, we're all just hanging out with Baboon and having fun.

To re-engage an audience, throwing your products in their face can often times be less effective than reminding the audience why they were interested in your brand in the first place.

In this case, showcasing the brand’s personality and confidence is everything I need.

So yeah … I went back to their site, and I’m about to start rockin this @baboobtothemoon fanny pack around the house. It’s the ultimate isolation accessory.

Oh yeah - random, but Baboon added a section to the Elliot Virtual Mall, with a secret door/contest to win a bag. When you beat their challenge, you can just @ them on twitter.

(hint - you can find it on the fashion page) https://docs.google.com/spreadsheets/d/1TmjD2mLXJAqGnblB_lMOWVtdvddxsxyw52pnt0Kt2hQ/edit?ref=producthunt#gid=389580790