You’ve probably heard Laura Roeder, founder of MeetEdgar, on a podcast.

And that’s by design - her key strategy for getting new customers is getting on podcast interviews

After more than 100 interviews, it’s MeetEdgar’s best performing marketing channel.

(THREAD)

Laura was interviewed last week on a new podcast “Brands That Podcast”

Here are a few takeaways...

1/ Starting your own podcast is great BUT it takes time to build the audience.

Laura decided time would be better spent borrowing other people’s audiences by getting on their shows.

2/ It doesn’t matter what you do, you can reach pretty much any demographic or niche via a podcast

3/ You can’t sit around waiting to be asked to guest interview - you have to go out there and pitch.

4/ When you pitch, customize it to the podcast.

Look for an angle where you can offer something to their audience, from your unique combination of experiences.

5/ If you’re going to do guest interviews, Laura doesn’t recommend spending lots of time creating unique landing pages and email sequences. To find attribution, ask your customers.

Unless you get on one of the big podcasts.

Interesting podcast @lkr and @erikbison - it’s given me some ideas

Thanks @J_Schiff for sending this one my way

More notes and player here https://podboxer.com/episodes/how-meetedgar-podcasts-with-founder-laura-roeder