most big ad platforms are getting hit by spending decreases in the short term, and the companies have signaled as much publicly.

but long term, the consolidation in the ad industry overall — especially in smaller players — could end up bolstering the GOOG/FB duopoly.
this is another side effect: as the price of ads/CPMs have plummeted, cheaper ads are snaking their way into the Feed/Ad Sense — the result is you're seeing a whole bunch of "worse" ads https://twitter.com/adamkuphaldt/status/1250110404337926144
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