here's a story on tech, advertising and covid's impact, written by @daiwaka, @tiffkhsu and me
lot of interesting effects: Ad spend plummeting as marketers dont want their product ads sandwiched btwn news feed posts about sick friends and families https://www.nytimes.com/2020/04/14/technology/coronavirus-google-facebook-advertising.html
lot of interesting effects: Ad spend plummeting as marketers dont want their product ads sandwiched btwn news feed posts about sick friends and families https://www.nytimes.com/2020/04/14/technology/coronavirus-google-facebook-advertising.html
most big ad platforms are getting hit by spending decreases in the short term, and the companies have signaled as much publicly.
but long term, the consolidation in the ad industry overall — especially in smaller players — could end up bolstering the GOOG/FB duopoly.
but long term, the consolidation in the ad industry overall — especially in smaller players — could end up bolstering the GOOG/FB duopoly.
this is another side effect: as the price of ads/CPMs have plummeted, cheaper ads are snaking their way into the Feed/Ad Sense — the result is you're seeing a whole bunch of "worse" ads https://twitter.com/adamkuphaldt/status/1250110404337926144