Stray Kids journey started with Hellevator. The mv was released to showcase and promote JYP's new boy group and therefore the survival show. Hellevator is a mix of Hell + Ellevator. Chan's track was called Elevator bc it had a lot of build up and Changbin came up with Hellevator.

The mv convies the message that they are in a hell like place,can be seen as trainee days, and they take the Hellevator in order to escape,can be the road to debut.The field probably portrays Debut if we go with this theory. It's a song who talks about feelings such as depression

Now, the mv ends with Han running in a purple field and them looking at an upside down city. Remember these two elements, we'll come back to them.

TMI : Chan said that Han was running so fast that it was really hard catching up on him!!

In this part of time, the survival show had just ended and Debut was just ahead.I'm going to destroy a false rumor, put your security hat on and get ready : the draught that is said to have existed between the ending or the survival show and debut is FALSE. DADADA*dramatic noise*

Skz ALWAYS spoiled us. At that time, they were promoting for mixtape album in music shows, doing interviews, trying not to get lost in music shows (with got7's help) like the bunch of stray kids they are *wink*, doing vlives, and even released The9th season 1.

The first thing related to debut and the I am : not album that dropped was this trailer. Very important to watch as most of skz trailers are important to the story line.

What I want you to remember is this scene, we'll come back to it later

This trailer has a very important quote. "A sign, an omen, a glitch"

Glitches will follow us throughout the entire skz journey, beside mvs, we'll see them even in their vcr in award shows and such. We'll gradually meet all the glitches you'll see.

District9, I am : not title track, starts with a morse code. It apparently means SOS SOS STAY. Another thing to remember in the mv is this destroyed drone. https://twitter.com/opal7jimin/status/1102954347082760192?s=21

Also keep in mind this flower.

During I am : Not, we thought that the "glitch" was Felix. He was the only one with blonde hair while all the others had black hair.

I am : not portrays the message that they don't feel like themselves. "I am not.. Me"

I am : who, the second album in this era, says "If I'm not who I thought I was... Then who am I?"

In My Pace, I am : who title track, they have successfully escaped Distric9 and they are running forward toward their dream of being free and finding themselves.

But....

Are they really free? Who is behind the camera who is watching them?

We see Glitches of course, who will become Stray Kids' signature

While it seems that they found the answer in I am : you, the 3rd album and closing of the era, it's actually not the case.They discovered that their self is influenced by their closed one.Although the lyrics seems romantic,it's actually a song they wrote for Stays and the members

After escaping district9 and running away in MyPace, in I am you, they found refuge in a rooftop. A temporary home they made for themselves. Probably the first one they ever had. Even the floor feels warm as long as they are together

Obviously fam can't be in peace, the camera is still watching them and GLITCHES GLITCHES GLITCHES

TMI : "You make stray kida stay" was born during that time

Another TMI, when this picture was dropped, the whole fandom went CRAZY. I mean- look at the far right, doesn't it look like Hyunjin's body is cut off and that his head his rolling in the corner? We thought it was part of the storyline but it happened to just be an optic illusion

The 'I am : ...' era/serie stop here! They had a tour after this. This is the poster for usa but they also went across asia, to australia and even to europe for their unveil tour even after /during the Cle serie started

Now let me tell ya, the anticipation and excitement that comes when starting a new era is NO JOKE. By era, I mean the Cle era. Up until now, skz have two eras : I am and Cle. Back then, we were just entering Cle. This was the teaser that was dropped

If u slow down the video, you can see that there's 9 keys merging unto one. Back then, we thought that each key belonged to a member and that it will be sold as merch where you can choose the members' key you want. But JYPE said 'YOU WISH CLOWNS'

https://twitter.com/felix_9felicis/status/1250092188836548610?s=21 Miroh is a combination of Mirror and Miro (which means maze in korean). They enter a new city who is like a jungle and a maze. Now remember the city they saw in hellevator? At this point of time, We thought that the city they were staring at was Miroh! https://twitter.com/felix_9felicis/status/1250092188836548610

it can also be the city that they are starting at in the ending of I am you

Now Miroh is a city they conquered with full or confidence in themselves and a lot of overflowing power. Cle2 : Yellow wood is the opposite. The first trailer dropped was this one, again, very important.

There's obviously a lot of questions that comes with this. We can see that they are still being watched. Then, we wonder, why does Chan have a key? Why is he the one with the key? What does B C D even mean? What does L stand for??

and then THIS was dropped. No need to tell yall how THRILLED we were we're still recovering from this video

Cle 2 : Yellow Wood is a special album. They released only two new songs, three if you count the intro. The Mixtapes were just released again but this time not in the form of cd only like they previously were. THIS video was dropped

Yellow Wood is inspired from this poem

Felix said it in Gaon Chart Music Award. I'd give all my money and belongings to hear him say the full poem

Now, Side effects teaser. Honestly speaking, you won't enjoy and understand the mv if you haven't watched this

Remember when I said that in D9 we thought Felix was the glitch? After watching this, we changed our mind to IN! While everyone else is running around, he seem to be the only one noticing the tree and going towards it. Strange....

So they have a ticket named "To the new World" and they are going on the bus. Like what even is that-

And there's this lovely smiling guy ready to welcome them and-

wait a second-

THATS THE SAME GUY AS IN MIROH. WHAT.

AND OFC HE HAD TO HAVE AN EVIL HOOK IN HIS HAND WAIT STOP

Here we can see two parallel words,one where they get in the bus, and one where they don't. You can also see that in the mv.Probably why there's two moons
TMI:the cart seem to be the same one as in 19mv aka the song Han wrote in Cle1. You can see it with its ballons behind Felix

There's two poems who come with the track list. The one in the black list and the one in the white list are different so make sure to read both

The camera is still watching them

Remember when I said that we thought IN was the glitch? Well, after the mv, we changed our mind to Hyunjin! First reason is that he is walking behind them and the camera is oddly focused on him.

Second, he fights with both Felix and Seungmin

And lastly... Well... This scene

Also! remember d9's red flower? Well! Guess who made a comeback? https://twitter.com/felix_9felicis/status/1250103843075080192?s=21 https://twitter.com/felix_9felicis/status/1250103843075080192

This was probably a clue that whoever was chasing them and watching over them have caught up on them.

Ps : this scene reminds me of the one is brison break

RUN BABIES RUN

Remember the city I mentioned that they were looking at in Hellevator? Some stays thought that maybe its the same one Han is looking at here, hung in the air. Or it can be Miroh city who knows?

Side effects is the aftermath of all the bravado and confidence they had in Miroh. "I threw myself in trust in me, so why am I being swayed?". "I swallow pills called baseless confidence, Maybe I took too many, now I'm feeling worried than confident" "Bravado can't last forever"

And now they are experiencing all its consequence and side effects. Miroh lyrics "It’s not hard, in this rough jungle. It was me who ran into it, I’m okay" vs Side effects lyrics "I thought I could beat everyone [...]
Maybe it hurts more because I thought it’d be easy"