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Let's talk about this wonderful survey by @UWMadison 's Marcus Brauer, @brossardd, et al. on Physical Distancing in Wisconsin and how it relates to our messaging for behavior change. (Thread 1/5) #SciComm #COVID19
https://bit.ly/34LKi2J
https://bit.ly/34LKi2J
In some theories, for people to change their behaviour, they need to have the following things to happen
*Know the risk of an action (e.g. smoking can kill)
*Know the benefit of the alternative (e.g. if I give up smoking my lungs will improve ) (2/5)
*Know the risk of an action (e.g. smoking can kill)
*Know the benefit of the alternative (e.g. if I give up smoking my lungs will improve ) (2/5)
*Feeling that one is ABLE to do the alternative behavior (e.g. if I use nicotine patches I can give up smoking)
*Being in line with norms (e.g. all my friends gave up smoking) (3/5)
*Being in line with norms (e.g. all my friends gave up smoking) (3/5)
The results in this survey are super helpful to design our messages based on where people are. It describes our audience, what risks and benefits they perceive, the norms they believe, etc. (4/5)
Make sure to take a look! (apologies @brossardd et al. if I didn't do it justice) (5/5)
