I’m fascinated by @Fast.

1-click checkout is problem everyone (consumers *and* merchants) want solved.

Removing friction from commerce is a universal desire. I saw this first-hand when I worked on commerce products at Pinterest.

But ultimately, I have some concerns about how valuable frictionless checkout really is for many (especially high-consideration items) and don& #39;t see how Fast breaks out and overcomes the distribution barriers ahead of it. Oh and the competition (Stripe and Shopify) is tough.

I shared some of my thoughts on "buy buttons" last year: https://twitter.com/jkwade/status/1118337804172394497">https://twitter.com/jkwade/st...