I’m fascinated by @Fast.

1-click checkout is problem everyone (consumers *and* merchants) want solved.
Removing friction from commerce is a universal desire. I saw this first-hand when I worked on commerce products at Pinterest.
But ultimately, I have some concerns about how valuable frictionless checkout really is for many (especially high-consideration items) and don't see how Fast breaks out and overcomes the distribution barriers ahead of it. Oh and the competition (Stripe and Shopify) is tough.
I shared some of my thoughts on "buy buttons" last year: https://twitter.com/jkwade/status/1118337804172394497
You can follow @jkwade.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

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