DAY 2 BRAND CHALLENGE: Your mission and brand values

For mission ask "What are we here to do?", "HOW do we create that future?"

For brand values ask "How will we conduct ourselves in support and pursuit of our mission, vision and purpose"

Check picture for examples of mission statement and brand values.

Reply this thread with your mission and values, let's see if it's well stated, and help you adjust it where necessary. After this, break down your values to your followers.