I’ve been so inspired seeing @drew_mconie ‘s production pics and wondered how I could use this time to shine the https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔦" title="Electric torch" aria-label="Emoji: Electric torch">on some of the unsung heroes of my little world.

A shows key artwork can be one of the most sensitive and important parts of a marketing campaign.

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Every process is different but it’s always fascinating. The artwork/title treatment needs to work in a variety of formats, be original and be easy to read quickly. There’s few rules and there’s rarely a right or wrong answer.

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This means we’re constantly having to remind ourselves that it really isn’t a matter of whether or not we like it. The primary question should always be, does it tell you what the show is? Would you buy a ticket? I’m going to share the top 9 shows as voted for by you lot.

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First up is @heathersmusical - Have a nosey at some of the initial concept ideas. The first one is obviously where we ended up.

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Book, Music and Lyrics by @kevinmurphyhc and @LarryIsOKeefe

Directed by @andyfickman
Choreographed by @garylloyd1
Marketing @dewynterslondon

Disclosure: All concepts are the property of our lovely friends at @dewynterslondon

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