#PMModi's speech a master-class in leader-speak. 1) Started by thanking constituents for the cooperation, sacrifices and hardship borne during #21dayslockdown. 2) Shared the outcome of the measures and congratulated people for the success; #LockdownNoCompromise #LockdownExtended

#LockdownNoCompromise 3) Established credibility of data by comparison with record of other countries. 4) This gave people a "reason to believe" in the efficacy of #lockdown and merits of #lockdownextension #PMModiAdress #PMModi

#pmmodiaddresstonation 5) Softened the news of extension till May 3rd - with possibility of relaxation after 20th - but with clear conditions attached; 6) Put shared responsibility on people to follow lockdown rules to expect easing from 20th; #LockdownNoCompromise #PMModi

#PMModi's 7) Finally, set out expectations by 7 step ( #Saptapadi) approach:
- Care for the aged (esp those with predisposed ailments);
- Strict compliance with #lockdown and #socialdistancing rules; Use of (homemade) masks;
#PMModiAdress #LockdownExtended #LockdownNoCompromise

#PMModi's 7 Step Approach #Saptapadi
- Download Arogya Setu App;
- Look after the poor;
- Compassionate treatment of employees - no retrenchment;
- Acknowledge and celebrate contribution of health-workers and public servants;
Inspirational and motivating. #LockdownNoCompromise