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Nielsen news rankings for March out today. Biggest month in @GuardianAus history (internal & Nielsen), almost doubling our previous record month (January) to be the 4th most read news site in Australia. Thanks SO MUCH to the 11.6 MILLION Australians who read @GuardianAus in March
There's been absolutely huge growth across all news websites as people search out #coronavirus coverage in these difficult times. Thanks for entrusting @GuardianAus to provide that information. Get the big graphic https://twitter.com/danstinton/status/1249851995344621568
CORRECTION: My apologies, the text under that top 20 table should have read "March 2020", not "February 2020". Here's the table again with the corrected description text at the bottom.
. @GuardianAus had the biggest growth, +104% on February. The big shock is Nine dropping to 6th. Nine had already dropped from No3 to No5 in Feb. Now, in March, they've dropped again to 6th. Before Feb this year @9NewsAUS hadn't been below No2 or 3 since August 2016
It's the first time ever @abcnews has held No1 for 3 consecutive months, reaching 15.2m. The previous record Nielsen audience was 11.2m for @newscomauHQ in November last year. Also first time ever @7NewsAustralia has reached No3 and first time ever @GuardianAus has reached No4.
For some comparisons, here are the Nielsen rankings for February https://twitter.com/earleyedition/status/1246336278859100166
And here are the Nielsen news website rankings for the previous year, March 2019 https://twitter.com/earleyedition/status/1116222316936159232
Surprised @ABCMediaComms haven't shared the @abcnews result yet, but I'll add it to the thread when they do.
But here is the @7NewsAustralia result. No3! Pretty remarkable, 7 only joined Nielsen in July last year. Congratulations @PhilGoyen! https://twitter.com/PhilGoyen/status/1249846354844610560
But here is the @7NewsAustralia result. No3! Pretty remarkable, 7 only joined Nielsen in July last year. Congratulations @PhilGoyen! https://twitter.com/PhilGoyen/status/1249846354844610560
I'm the first to highlight how much bigger our audience is, but should point out this is actually highest ranking for TheOz since Sep2018. That's last time they made top10. & they're up +101% on Feb. So actually recorded 2nd biggest growth in top10, behind @GuardianAus's +104%
Adding the @ABCMediaComms tweet about the @abcnews result. They've shared the Nielsen table that includes time spent. 7news has had huge growth in reach, but time spent is VERY low https://twitter.com/abcmediacomms/status/1249909211376414721?s=21 https://twitter.com/abcmediacomms/status/1249909211376414721
Adding to this thread a couple of different ways of looking at the record digital news figures across Australia in March. Some of these will surprise you
Here's ranking by the raw numbers. @GuardianAus the biggest with +5.9m, followed by @abcnews with +5.2m
cc @meadea
Here's ranking by the raw numbers. @GuardianAus the biggest with +5.9m, followed by @abcnews with +5.2m
cc @meadea
Here's the ranking by percentage growth in Nielsen audience between February 2020 and March 2020. @canberratimes at No1 with 110%! That's up from 1.1m people to 2.3m. @GuardianAus at No2 with 104% growth and @australian at No3 with 101%
Even 30% at the low end is huge MoM growth
Even 30% at the low end is huge MoM growth
And finally two different measures of engagement. Page views per person (UA) and time spent
@newscomauHQ leads on PVs/UA, followed by ABC and @9NewsAUS
but @abcnews tops the list again for time spent (48min10sec), followed by newscomau, @theage & Nine
@newscomauHQ leads on PVs/UA, followed by ABC and @9NewsAUS
but @abcnews tops the list again for time spent (48min10sec), followed by newscomau, @theage & Nine
