bts endorsements
- 2018 LG endorsement
- 2018 hyundai motors endorsement
- mattel dolls
- funko pop endorsement
- casetify endorsement
- coca-cola korea endorsement
- 2020 samsung endorsement

one direction ticket sales
- up all night tour: $5 million
- take me home tour: $125 million
- where we are tour: $313 million
- on the road again tour: $224 million

bts ticket sales (correct if wrong)
- the red bullet tour: $0
- wake up: open your eyes japan tour: $0
- the most beautiful moment in life on stage tour: $0
- the wings tour: $6 million
- love yourself tour: $71 million
- map of the soul: n/a

in conclusion, one direction has more worldwide achievements while bts has most of their achievements in asia. there are so many more things you can compare both with. keep in mind their demographics. therefore, according to this evidence, one direction is and continues

to be bigger than bts.