I've been thinking about email conversions lately.

New email copywriters often reach out to me panicked because they've sent out an email (or emails) with an offer, have gotten great opens, good number of clicks but no conversions.

I always ask them:

- How warm or engaged was the list?
- How many people did the email(s) go out to?
- What the average click/click-through rate of the list/segment is?

Most times, the answer to these questions are enough to calm down nerves.

But to put things into perspective, I'm sharing the numbers from my @emailsdoneright newsletter that I launched back in February.

Last week, I sent out an email with an offer of a pitch and cost free call to talk about boosting email sales.

List size: 182 subscribers <- my tiny little list-ling
Opens: 107 (59.12%)
Unique clicks: 13 (7.18%)

# of calls scheduled: 3

Now my list is pretty engaged and this was a free offer. And even then it only converted at 1.6%

Here's an example from the opposite side of the spectrum:

I wrote a retention-focused email sequence for a SaaS client of mine back in Feb.

The first email got them over 400 replies!

Impressive right?

For sure. BUT...

...that email went out to THOUSANDS of people.

Segment size: 27k approx
Opens: a little over 8k (30.8%)
CTR: n/a (The CTA was to reply to the email.)
Replies: 400+ (1.5% - give or take)

1.5% on a segment of paying users. If they weren't the numbers would have been lower.

Moral of the thread:

When in doubt, check your expectations and ask yourself the 3 questions above.

Then read this thread to get some perspective.

#emailmarketing #SaaS #emailsdoneright #email