How to Prep Your Brand for the Future: A thread on RECESSION-RESISTANT growth and opportunities

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If you have a brand dealing with cosmetics, culinary, mobile games, loungewear, contracting or home decor, this thread is for you!

Loungewear/Comfort Industry:

The fashion industry was already transforming, but with the world events acting like a catalyst, we’re going to start seeing the changes much quicker. Why?

1. Comfort is key
2. Heightened focus on health and mental wellbeing
3. Working from home

Recession-Proof Hacks:

1. Innovative material like anti-microbial and anti-viral textiles

2. Comfortable apparel that is smart enough to go out in (once we’re out of quarantine)

Home Improvement and Decor:

Millions of people are sheltering now so it only makes sense that consumer spending is up and still increasing. The demand has doubled. Why?

1. Safety is key
2. Repairs for electrical, plumbing, and heating issues
3. Unfinished home projects

Recession-Proof Hacks:

1. Easy and interchangeable DIY decor
2. Create an online experience for traditionally in-person activities selecting and purchasing paint
3. Incorporate plants
4. Home organization tasks (shameless plug below) http://Styledxrita.com/blog/minimalize-your-home-part-1

Cosmetics:

Beauty brands are suffering righ now because fewer people are going outside. If we are going outside, our faces are probably covered

Recession -Proof Hacks:

1. Focus on skincare and preventative measures
2. Nail polish to discourage face touching
3. Hand lotions for frequently washed hands
4. Hygiene products with antibacterial ingredients

Culinary:

Cooking at home is becoming the norm again, and people are eager to fill their homes with missing appliances.

Recession Proof-Hacks:

1. Home health and hygeine
2. Home nesting

Source: WGSN

These are just a few post-coronavirus strategies for small businesses that are looking to build resilience out here!

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