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In her book Stories That Stick, Kindra Hall advocates mastering 4 types of business stories:
* Value Story
* Founder Story
* Purpose Story
* Customer Story
It's a great model for explaining what makes your product or business so effective, invaluable, relevant and transformative.
* Value Story
* Founder Story
* Purpose Story
* Customer Story
It's a great model for explaining what makes your product or business so effective, invaluable, relevant and transformative.
2/3
Why bother with "purpose"?
Hall explains it well.
She says research indicates that "companies that have a stated purpose other than profit, and align themselves with it, return more profits over time...
"We really, really need WHY in our lives."
Why bother with "purpose"?
Hall explains it well.
She says research indicates that "companies that have a stated purpose other than profit, and align themselves with it, return more profits over time...
"We really, really need WHY in our lives."
3/3
"We're wired to want purpose and to give meaning to things," says Hall. "In a vacuum, we'll attribute meaning where none exists. People want a purpose. If you don't give them one, they'll make up their own.
"Tell your stories first. Otherwise someone might tell them for you."
"We're wired to want purpose and to give meaning to things," says Hall. "In a vacuum, we'll attribute meaning where none exists. People want a purpose. If you don't give them one, they'll make up their own.
"Tell your stories first. Otherwise someone might tell them for you."
