Read on Twitter
China came out of quarantine + went straight to shopping. Wow.
Hermès Hauled in $2.7 Million in One China Store on Saturday: Sources https://wwd.com/fashion-news/fashion-scoops/hermes-hauled-in-2-7-million-in-one-china-store-on-saturday-sources-1203559738/#utm_medium=social&utm_source=twitter&utm_campaign=social_bar&utm_term=wwd.1586800009547.637ed9b7-f768-410d-80a7-20d777367974&utm_content=top&utm_id=1203559738 via @wwd
Hermès Hauled in $2.7 Million in One China Store on Saturday: Sources https://wwd.com/fashion-news/fashion-scoops/hermes-hauled-in-2-7-million-in-one-china-store-on-saturday-sources-1203559738/#utm_medium=social&utm_source=twitter&utm_campaign=social_bar&utm_term=wwd.1586800009547.637ed9b7-f768-410d-80a7-20d777367974&utm_content=top&utm_id=1203559738 via @wwd
I’m sure Chanel will see this kind of bounce back too as they still are not an online retailer. I guess that’s one advantage for businesses that do heavy sales in-store — People has to wait until they reopen
It’s def going to be a YOLO wave of buying + indulgence that’s going to occur after this pandemic — Similiar to post-WWII. During the war we saw luxury houses close + luxury materials like silk, wools + other fabrics rationed....
Post-WWII ppl wanted all the sumptuous fabrics they were denied. Two years after the war Christian Dior gave us the New Look with yards + yards of silks, wools, furs + paddings. Cristobal Balenciaga also gave us leeengths of black fabric + silk
Ppl wanted what they couldn’t have
Ppl wanted what they couldn’t have
Basically, there’s going to be so much creativity + consumption on the other side of this.
