Sadly, we lost track of a very important priority in ecommerce.

Website Speed.

At it& #39;s worst. Our website pages were averaging 8.10 seconds to load.

But we re-focused. (cont.)

First thing we did was to kill all the 3rd party plugins that we weren& #39;t using.

It& #39;s amazing how these things mysteriously add up, and then you forget to uninstall/delete them.

This got our page load times to around 5 seconds

But 5 seconds is still pretty darn slow, so we rebuilt our website and cut more 3rd party tools that we were using.

Things like:

- Disqus for blog comments
- Live Chat (replaced with SMS support)

Basically, we started from scratch.

This got us to 3.25 seconds.

Now comes the fun part.

We continue to find things that are non-essential or aren& #39;t worth the lag to page times, and continue to roll out speed optimizations.

We just did lazy loading for our blog articles, and check out what& #39;s happening with our search traffic.

And the sales are backing it up too. We have the potential for this month to be our best month in online sales history.

> Better than any holiday season

I do think there are other factors, like the quarantine, that are making an impact; but a faster website ain& #39;t hurting us.