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#COVID19 is “the most important single moment in the history of the digital subscription industry.”
That& #39;s what we heard from Accelerator publishers around the world.
https://www.facebook.com/journalismproject/programs/accelerator/coronavirus-changing-reader-support">https://www.facebook.com/journalis... #localnews @HeyTimGriggs
That& #39;s what we heard from Accelerator publishers around the world.
https://www.facebook.com/journalismproject/programs/accelerator/coronavirus-changing-reader-support">https://www.facebook.com/journalis... #localnews @HeyTimGriggs
What does that mean?
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1⃣" title="Keycap digit one" aria-label="Emoji: Keycap digit one"> Digital reader support has doubled on a month-over-month basis, on average, among Accelerator publishers.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="2⃣" title="Keycap digit two" aria-label="Emoji: Keycap digit two"> Top performers are up 400% (!), mostly by keeping their free sampling rules from pre-COVID.
What separates the best from the rest?
Being direct, honest and empathetic with readers about this moment are seeing previously unthinkable levels of support from local communities.
Here& #39;s one example from @dailymemphian editor @ronnieramos: https://preview.mailerlite.com/d4n4k1/1397039705266066489/q9f2/">https://preview.mailerlite.com/d4n4k1/13...
Being direct, honest and empathetic with readers about this moment are seeing previously unthinkable levels of support from local communities.
Here& #39;s one example from @dailymemphian editor @ronnieramos: https://preview.mailerlite.com/d4n4k1/1397039705266066489/q9f2/">https://preview.mailerlite.com/d4n4k1/13...
We are seeing publishers get into fundraisers (many for-profits for the first time ever) with smashing success.
@NOLAnews saved 200 days (!!!) of journalism time through their fundraising.
@LocalMediaAssoc is making this possible for TONS of news orgs: https://www.localmedia.org/covid-19-local-news-fund-learn-more/">https://www.localmedia.org/covid-19-...
@NOLAnews saved 200 days (!!!) of journalism time through their fundraising.
@LocalMediaAssoc is making this possible for TONS of news orgs: https://www.localmedia.org/covid-19-local-news-fund-learn-more/">https://www.localmedia.org/covid-19-...
One excellent example from a larger paper: @dallasnews& #39; #meterednotpaywalled strategy + pick-your-price offer = 150K+ newsletter subs and 225% month-over-month digital subs growth. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌋" title="Volcano" aria-label="Emoji: Volcano">
And in New Zealand, membership-driven @TheSpinoffTV continued its incredible growth:
Total new recurring members in March: 2,600+.
--> +80% its overall recurring membership
--> eleven times higher than its prior month.
Total new recurring members in March: 2,600+.
--> +80% its overall recurring membership
--> eleven times higher than its prior month.
The Facebook Local News Accelerator surveyed its publishers in the US, Canada and Australia-New Zealand for how #COVID19 was impacting their digital subscription business.
This builds on what other researchers like @INMAorg and @matherecon have found. https://twitter.com/INMAorg/status/1247948620000878592">https://twitter.com/INMAorg/s...
This builds on what other researchers like @INMAorg and @matherecon have found. https://twitter.com/INMAorg/status/1247948620000878592">https://twitter.com/INMAorg/s...
Are we focusing too much on subscriptions?
We think that& #39;s the pathway to a sustainable strategy of "reader support" at many news organizations today -- but thinking beyond a recurring credit card payment will be key to retaining this surge long-term. https://twitter.com/DW_Grant/status/1248224900764008448">https://twitter.com/DW_Grant/...
We think that& #39;s the pathway to a sustainable strategy of "reader support" at many news organizations today -- but thinking beyond a recurring credit card payment will be key to retaining this surge long-term. https://twitter.com/DW_Grant/status/1248224900764008448">https://twitter.com/DW_Grant/...
Thank you to our brilliant coaching team of @HeyTimGriggs, @lynnebrennen, @rctuck1224, @dorkhomer, @rap0713 for their insight on this report.
If you want to get in touch with us or any of these publishers, details are in the link: https://www.facebook.com/journalismproject/programs/accelerator/coronavirus-changing-reader-support">https://www.facebook.com/journalis...
