DAY 1 BRAND CHALLENGE: Your Purpose and Vision

For Purpose, ask yourself "WHY do we exist?"

For Vision, ask "WHAT future do we want to help create? What does the future look like?"

Check picture for examples of Purpose

Check picture for examples of vision

Note that the Purpose and Vision of some companies may be the same, especially when the reason you are here is also the future you want to create.

Reply this thread with your purpose and vision, let's see if it's well stated, and help you adjust it where necessary. After this, make a thread educating people about why you exist.

Use the hashtag #BUBChallenge1 on that thread or tag us