I detest trying to optimise a @Shopify site for SEO.

-Can't edit the robots.txt file which is automatically blocking some important pages.

-Control over faceted navigation and filters is terrible.

-The sitemaps it has created can't be changed and are awful.

To name a few.

Oh and tracking... Enhanced e-commerce has to be implemented via their backend which means I have to set up separate event firing tags in GTM to track form submissions. So I am doubling up on code there.

What are you saying @Gymshark ? Is your SEO team banging their head against a wall trying to optimise your Shopify site?