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Here's how to get started with A/B testing on your eCom efforts
1. Create a spreadsheet
2. Create a list of possible tests based on independent variables & hypothesis
3. Prioritize the tests based off conversions
4. Create an estimate test duration
5. Schedule your tests
1. Create a spreadsheet
2. Create a list of possible tests based on independent variables & hypothesis
3. Prioritize the tests based off conversions
4. Create an estimate test duration
5. Schedule your tests
This entire flow is for more than just eCom
You should be doing this for all your marketing efforts
Define your hypothesis based off an independent variable
All with a goal for more conversions
Then begin testing based off priority
You should be doing this for all your marketing efforts
Define your hypothesis based off an independent variable
All with a goal for more conversions
Then begin testing based off priority
Testing is everything
80% of all your online success is within optimization
Any average Joe can setup a store or marketing efforts
The ones that prosper and are able to scale are the ones with winning methodologies
How do they get those?
Simple, through testing
80% of all your online success is within optimization
Any average Joe can setup a store or marketing efforts
The ones that prosper and are able to scale are the ones with winning methodologies
How do they get those?
Simple, through testing
Put it into perspective
If your site isn't converting, drill deeper
Where are people falling off?
Well people aren't clicking from your home page to your product page
But those that reach your product page are converting immensely
Well clearly your problem is from
If your site isn't converting, drill deeper
Where are people falling off?
Well people aren't clicking from your home page to your product page
But those that reach your product page are converting immensely
Well clearly your problem is from
Home page to product page
Instead of sitting there with your finger up your bum
Test how to increase CTR
- Simple search bar
- Streamlined navigation
- Hero banner to product page
- Remove other external links from home page
Etc
A day not testing is a day wasted
Instead of sitting there with your finger up your bum
Test how to increase CTR
- Simple search bar
- Streamlined navigation
- Hero banner to product page
- Remove other external links from home page
Etc
A day not testing is a day wasted
