Here's how to get started with A/B testing on your eCom efforts

1. Create a spreadsheet

2. Create a list of possible tests based on independent variables & hypothesis

3. Prioritize the tests based off conversions

4. Create an estimate test duration

5. Schedule your tests

This entire flow is for more than just eCom

You should be doing this for all your marketing efforts

Define your hypothesis based off an independent variable

All with a goal for more conversions

Then begin testing based off priority

Testing is everything

80% of all your online success is within optimization

Any average Joe can setup a store or marketing efforts

The ones that prosper and are able to scale are the ones with winning methodologies

How do they get those?

Simple, through testing

Put it into perspective

If your site isn't converting, drill deeper

Where are people falling off?

Well people aren't clicking from your home page to your product page

But those that reach your product page are converting immensely

Well clearly your problem is from

Home page to product page

Instead of sitting there with your finger up your bum

Test how to increase CTR

- Simple search bar
- Streamlined navigation
- Hero banner to product page
- Remove other external links from home page

Etc

A day not testing is a day wasted