Jennie and her best friend Chahi wear and promote nieeh brand clothes

blinks suspect that "nieeh" belongs to either jenny or chahi, or both of them: thread
Photos taken by the Chahi ended up on the official nieeh instagram
Photo of Jennie with a black bag “nieeh” and a photo of the brand itself with the same black bag were made in one location
The blinks suggest that the brand name is derived from mixing the names of Jennie and Chahi:

niehh = jenNIE + chaHEE
Maeng, blackpink makeup artist, posted photos of this brand as an advertisement in its history
Jennie bag and Chahi sweatshirt - clothing of this brand
Jennie in a nieeh sweatshirt
After Maeng, photographer hongjanghyun shared "nieeh" on instory
Maybe the brand does not belong to the girls themselves, but they just help and participate in the creation of things
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