
"The Billboard Social 50 Chart is a popularity chart that ranks the most active artist on the world's leading social networking services. The calculation includes Fans/Followers, Views/Plays & Reactions."

"It's a monthly data analysis published by the Korean Business Research Institute that measures consumer evaluation, media & consumer interest, communication etc."

Getting a high position would not only mean gaining fans, a bigger chance to draw the public and media's eyes on them, in Korea as well as Internationally but also a chance to get invited in big events, award shows, variety show etc.