Tory Lanez is projected to sell 65K in his first week with ‘The New Toronto 3’. That’s almost 20,000 less than ‘Chixtape 5’, which opened with 83K.

Let this be a reminder that high social media engagement =/= amazing sales.

This isn’t a diss to Tory Lanez, by the way. There were talks that suggested that the success of Quarantine Radio should/would have a big influence on his sales, which clearly wasn’t the case.