This is a good thread from a really smart guy.

My 2¢: (next tweet)

1/ https://twitter.com/pmarshwx/status/1249062400327909379">https://twitter.com/pmarshwx/...

For public-facing comms, I favor using “a # on a scale of 1 of 5” message, with or without text labels.

This at least provides some context to any text label you use. It’s prob the closest to having & eating your cake we’ll get.

But...

2/

This is all wah-wah-wah-wah if we don’t pair this with specific scenarios, impacts, timing and calls to action, if appropriate:

- What’s coming?
- When will it get here?
- How bad could it get?
- How will it affect me?
- What should I be doing about it now?

3/

At the risk of sounding like hurricane season, there’s more to the story than the category, regardless of what you call it. And even in this reckoning, not all “slight risk/2-of-5” days are alike in hazard, timing, or preps.

Communication is more than numbers and labels.

4/4