Email Deliverability

In all honesty, basic solves 99.9% of deliverability issues. Simple mistakes are the cause for most deliverability issues. The biggest key is consistency. Inbox providers want you to be consistent with sending to engaged.

Most if not all deliverability issues are caused by sending to unengaged. To me, that is a very easy mistake for anyone to make, even people who have years of marketing experience.

The one thing I have noticed with Email is before Inbox providers really filtered emails or developed a sophisticated algorithm it was all about quantity vs quality.

Now the tables are reversed and it's the complete opposite with inbox providers. Granted this change was not overnight and took years, but even still for anyone new to Email Marketing, it's an easy mistake to make.