FINE I’LL DO A THREAD ABOUT LADBIBLE: I wrote a whole dissertation about how this site went from representing the sexist worst of lad culture to helping grow and shape lad culture through factual and informative campaigning journalism 1/6

Finishing this thing nearly killed me but it bred an admiration for what is now one of THE biggest news organisations in country across social media. 2/6

What’s remarkable about the site, which produced the brilliant “trash isles” campaign journalism, is that it’s social media native in every way. Their website is actually a bit terrible to use. But in a very ‘dark arts’ sort of way they play the social media pages game 3/6

In a way that many others do, but not as well. They also employ a clearly talented team to write their copy. Despite all this they kept their audience, the same people who tuned in for “ #CleavageMondays” were readi about ocean plastic waste, on LADBible. 4/6

With seemingly no loss in loyalty from their followers, which any influencer or Youtuber with a niche will tell you is remarkable. So don’t knock LADBible for stepping up, they’ve got a not so pretty past and a lot of what they post isn’t news but they aren’t just a news site 5/6

They’re a site for “lads” and people involved in lad culture to get access to news, opinion, entertainment and no one else is reaching those people with the stories they write. Maybe we should look at @ladbible with green envy rather than scorn. 6/6