The most maddening thing about arguing with non-journalists about our industry is how they think pageviews are a determining factor in editorial decision-making.

The driving factor behind whether a story is published is if it’s true and worthwhile.

Many sites don’t even let journalists view metrics. Ads are a less important share of the revenue pie, thanks to research, branded content, white papers, events, etc...

Also, most places aggressively segregate the editorial and business sides of the publication.