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Since launching my own newsletter with @SubstackInc at the end of last year, I'm super excited to have convinced 10 other writers/publishers to do the same. If you're considering it too, here are some of the good reasons why you should:
1) Social media has made all of us forget the importance of being able to access your audience directly. Understandably so. Past newsletter solutions felt like too much like e-commerce marketing. @SubstackInc has changed the game by providing a platform for thought leadership.
2) It's much harder to get started with a newsletter than it is to maintain it. The prospect of sending work out regularly in email format is scary. But it's also valuable, intimate and community building, giving you instant ongoing feedback on your ideas and direction.
3) The internet used to be a place where we could create something from nothing. The last decade has seen so much turn to consumption instead. @SubstackInc takes us back to being makers. It's a true tech company, providing the infrastructure that enables others to thrive.
4) @SubstackInc is great for regular publishing (e.g. @mtaibbi who just left a @RollingStone job to do his newsletter full-time) but it's also good for ad-hoc projects. The platform makes it deliciously simple to build an audience, or several, to serve in the way you see fit.
5) On a personal note, I've struggled with depression and writer's block over the past 2 years. Discovering @SubstackInc (via my friend @annacod's brilliant newsletter) helped me finallt rediscover my voice as a writer. It's been transformative, and I'll always be grateful.
PS: It occurs to me that I should probably encourage you to subscribe to my @SubstackInc newsletter if you've read this far in the thread. Here's the link: http://laurenrazavi.substack.com
