Baking bread is a completely normal human activity. Your brain has been utterly ruined by marketing https://twitter.com/stephenlautens/status/1248964544627703808

"ohh what kind of person does it make me if I bake? what if I bake like THIS? how about like THAT? is this precious? is this normie? am I twee? is this a man's bread? has the bread backlash started" how do you even LIVE like this. it must be utter fucking hell

this website is amazing https://twitter.com/stomach_mouth/status/1248986140419424257

for the record, he was only involved with the Canadian Wheat Board for two years, per his bio. but get this: https://www.lautens.com/about.html 

fair warning: from now on I will assume that anyone accusing anyone else of being a "hipster" for doing anything my great-grandma might have done is actually a "Vice President Corporate Affairs" at a "gold exploration company that operates in Cambodia"