Now’s the time for musicians to make a name for themselves. Everyone’s at home staring at the phones. Get your content in front of them TODAY for when opportunities present themselves TOMORROW (after this crisis).

Never made content before? Just start.

Sign up for the platforms, log in, consume as much content as humanly possible, and start pressing the buttons to see what’s it’s like from the creator side.

Start posting even when you “aren’t ready.” You’re starting at ZERO anyway, so no one is looking anyway. Get used to the creation process, get comfy in front of the camera, Google stuff you don’t know, press the buttons, get dirty and make mistakes. Learn by doing. GO!!!

Platforms + possible audiences:
IG: all ages/demos/positions— other performers and teachers— massive opportunity to collab with other creators

FB: typically the primary place for 35+ year olds— teachers, other performers, composers, conductors, contractors, etc.

Twitter: all ages/demos— primarily where you should proactively engage others (sharing content isn’t a big play here)— search convos and hop in— the least used platform for classical musicians

TikTok: all ages/demos/industries— NOT JUST DANCING!— share IG Story-style content

SnapChat: not a player for classical musicians

Pinterest: not a player for classical musicians

YouTube: everyone in the world is here for videos between 2 mins and 2 hour concerts.

COLLABS are the best way to grow. Find ways to incorporate other people in your content so you have a reason to tag them and they want to share with their audience.

Teachers: interview other teachers about their pedagogical tactics, talk to admins about stuff other teachers deal with, showcase composers your students are playing

Performers: share your perspective on musical periods/composers/pieces, share your performance tips, FEATURE YOUR MISTAKES!!!, document your journey each day from practice to performance, play with others and tag each other, interview conductors you want to work with

Composers: share your perspective on periods, people, and places. Share your comp tips, interview performers, share tech tips, preparing for working with ensembles, your process for composing, what inspires your writing, share how you created particular musical colors

Product companies: showcase the artist roster, help people that use your products use them better by sharing expert info from pro players, teachers, composers, conductors, showcase the history of music products, showcase the community that uses your gear