I really like the advertising strategy of repeatedly pandering to the intelligentsia in the middle of a global pandemic with ‘I Fucking Love Science’ style banalities. Why are educated people so susceptible to propaganda? https://twitter.com/steak_umm/status/1248440942924890112

Absolutely masterful work. Playing to the biases of highly educated elites, retweeting the outsized praise to take advantage of their perceived prestige and credibility.

Here's the marketing company that runs the Steak-umm advertising their social media strategy and success https://www.allebach.com/case-study/steak-umm-twitter/

"Twitter and Instagram are where all the journalists, influencers, and media personalities are throughout the day, meaning there’s a higher probability of getting earned media and attention for the brand." - Quote from the guy running the Steak-umm account https://www.allebach.com/blog/digital/why-so-many-brands-are-flocking-to-twitter-and-instagram/

I actually don't want to sound like I'm hating, I'm impressed. I admire the competence. I take back the the 'banalities' point, it's skilled messaging.

Unbelievable, it's still going. Can we skip weeks more of vacuous fawning from public intellectuals and just appoint the Steak-umm guy Science Dictator or whatever.