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The most creative Coronavirus company pivotsTHREAD ...
1/ Evo Entertainment converted their parking lot into a drive-in movie theatre.
It opened a fortnight ago to Spider-Man Homecoming. Every show since has been sold out:
It opened a fortnight ago to Spider-Man Homecoming. Every show since has been sold out:
2/ Shake Shack launched “DIY burger kits” with a free cooking tutorial.
Now everyone stuck at home could recreate their legendary Shackburger:
Now everyone stuck at home could recreate their legendary Shackburger:
3/ In response to UK schools being cancelled, fitness instructor Joe Wicks started live-streaming 30-minute “P.E.” classes every morning on YouTube.
The nation got behind him. So far Joe's pulled in more than 35 million views:
The nation got behind him. So far Joe's pulled in more than 35 million views:
4/ Portland strip club, Lucky Devil, transitioned to food delivery service, Boober Eats.
Pay $30, and a pair of scantily clad dancers deliver to your door:
Pay $30, and a pair of scantily clad dancers deliver to your door:
5/ In six simple words New Balance became a company with a much bigger purpose than just selling shoes:
6/ El Che Steakhouse turned into a “popup butchers shop”, selling raw cuts of the USDA Choice meat they normally serve.
All online. Curbside pickup:
All online. Curbside pickup:
7/ Canadian escape room company Mobile Escape launched “Escape Mail” — escape room-style puzzles delivered to your door.
Demand was so overwhelming it's now a subscription service:
Demand was so overwhelming it's now a subscription service:
8/ Events company, The SnapBar, pivoted to gift boxes full of products from struggling local businesses.
After selling 500 in Seattle, they've expanded to LA, San Francisco, and Portland:
After selling 500 in Seattle, they've expanded to LA, San Francisco, and Portland:
“The most creative Coronavirus company pivots” 
https://marketingexamples.com/viral/coronavirus-pivots
https://marketingexamples.com/viral/coronavirus-pivots
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If you enjoyed the thread following @GoodMarketingHQ is appreciated.
Stay safe - Harry
https://marketingexamples.com If you enjoyed the thread following @GoodMarketingHQ is appreciated.
Stay safe - Harry
