How To Hack Your Competitors Audience
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Let me show you a quick hack that Intercom is using.

Actually, they're using about 9 of such hacks.

They have 700+ team members,a $50+ MILLION biz,
30,000+ reoccurring customers.

Crazy, right?

Let me...

share one of their smart marketing hacks

Intercom has done enough research to know the type of people searching for their competitors has certain needs.

They “intercept” those searchers and appeal directly to those needs to turn these people into customers using Google ads

Can you see the ad above?

The extension "Olark"

Olark is a major competitor.

So, when searching on Google, you see an ad with that extension.

Ofcourse, you'd think it's Olark but it even gets better because once you click, you get to this landing page.

Look at the headline?

What are they doing?

They're saying "we are not Olark".

Subhead?

They're simply saying there's something better than Olark.

The thing is they are beating their competitors blue back with this.

There's 8 more that I saw but I'm tired

What do U think?