So I actually have an entire section of my blog that focuses on this: http://www.raulpacheco.org/resources/social-media-in-academia/

I wrote blog posts on how to use Twitter and social media more generally for academic purposes (best practices)
http://www.raulpacheco.org/2011/09/best-practices-using-twitter-and-facebook-in-teaching-higher-education/ (these are for undergrads but work for grads) https://twitter.com/rogue_PhD/status/1248623221902983169
A lot of people (particularly those who DO NOT use Twitter well) devalue it as "just tweeting".

I triple-dare those people to live-tweet a conference or a workshop. IT'S HARD WORK. It requires the technical expertise to engage with the subject matter AND the digital skills to
... properly disseminate it.

I TEACH COURSES ON THIS (and I get paid to do it)

Take social media seriously as one more tool in your technical toolkit (as you would use MAXQDA, Dedoose, Stata, R, Python, ArcGIS, QGIS, Gephi, Ucinet).

That's my advice.
A P.S. that may be useful for people: when using social media, only be as open as you feel comfortable. This means, some people may want to lock their Twitter account to feel safer and experiment.

I don't tweet on spec. I tweet what I want. This means, I am ME online.
Other people choose to "stay on brand" all the time. I don't. I also don't always tweet about water, waste, comparative politics, social movements theory, commons and polycentricity. Sometimes I tweet about music, Ryan Reynolds/James Franco, or ask for recipes online.
I don't tolerate when people ask others to "tweet this" or "don't tweet that". Again, I DO NOT TWEET ON SPEC.

You think I tweet too much/what you don't like? The Unfollow/Block/Mute buttons are RIGHT THERE. Use them.

Use the Twitter strategy you want, BUT ALWAYS BE KIND.
That's it. There's a social media blitzkrieg course in my thread.

Good luck!

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