Musicians. It's going to be hard to let go of the idea of what an album is 'worth' that we've inherited from the physical media age. But if you want Bandcamp sales to in any way offer an alternative to streaming, you've GOT to let go of this £8+ per album idea...

See, there are people who will happily pay more for your music - the amazing thing with Bandcamp is, THEY STILL DO! Allow people to pay more, invite them to pay more, but FFS, don't make it so people who can't give you £8 for each album can't move away from the Spotify world...

This isn't, ultimately, about what you feel your music is worth - it's about shifting a conversation to one where money for music is distributed directly to the people who make it, and the culture and community of people willing to do that is expanded massively...

What do we need as artists? Bluntly, more money for making music and paying the bills. How that's divided up in terms of per-person return doesn't really matter. The sum total is what matters. There's no per-download cost to us. We just need to make our money back...

BUT in terms of what needs to happen culturally, we NEED a load of people to fill up a shopping basket with music and fall in love with it. We need to not only be someone's favourite that they're willing to spend a tenner on, but their wild card that they take a punt on for £2

FWIW (and (I'm absolutely an edge case here, but whatever) I'm way more likely to pay a tenner for a PWYW album than I am for one that costs a tenner... the Psychology of supporting art is very different from the psychology of buying artificially expensive stuff...

And we need to reach more people with our music, so they talk about it to their friends. Music needs to be infectious, to use the parlance of the day. All the stuff about how viruses are passed on? How many albums can you sell for each recommendation? How does price influence it?

How much time do people spend listening to new music? How can we make the shift from doing that on Spotify to doing that with Bandcamp sales meaningful? So few people are in a place to jump from a tenner a month to £80-100 a month so they can buy your music...

I price my music low so that more people can get it, and so those people can buy more of other people's music too. This isn't about me. It's about the way that music more widely is funded, and getting more music into the pockets of musicians as quickly as possible...

same with my subsription. I don't want to be the only music that a handful of obsessive fans buy. I want to be part of a world where every subscribes to a bunch of musicians and makes their art sustainable. An economy of gratitude and cash-flow and art practice and curiosity...

My music is priceless to the people who love, worthless to those who hate it, and scattered across the value spectrum in between. I have a bunch of people who've spent over £300 each on just digital music of mine in the last 5 years. That's incredible, I'm SO grateful for that...

but I'm also hugely grateful to every person who went 'what? it's only £2? Alright, let's see what this solo bass stuff is all about' - or who dig my tweets and FB posts and bought it say thank you... Those people get it. And maybe by listening they'll fall in love with the music

If people looking for music know they can pick up a bunch of new albums for £2-£5 each every month, they can budget for that, go browsing... I do it every week. If things are £7/£8/£9 they tend to go in the wishlist, cos that's a big chunk of my budget gone...

And of course, the people who love what you do can and do still pay more for it. I have people who've so far refused to subscribe cos a) it's too cheap and b) they like the idea that each album is worth x amount to them. Generous people find their own equilibrium... :)

Anyway, you can do whatever works for you, but I suggest you experiment with pricing. Drop it, do a weekend of PWYW and see what happens, talk about it, get your existing fans to get excited about telling other people about it...