The videoconferencing market is saturated with big names.

Yet somehow, over the last few weeks, Zoom has become synonymous with videoconferencing. http://read.medium.com/cbnFuIe 
"When I ask people why they use Zoom, I repeatedly hear the same thing: It’s easy to get started. Even Zoom’s competitors say this." — @Simon_Pitt http://read.medium.com/cbnFuIe 
There's a ton of competition in the videoconferencing world from huge names: Microsoft, Google, Apple, Facebook, Cisco.

When Zoom launched, investors were skeptical.
The apps themselves are often tricky to build and difficult to use. http://read.medium.com/cbnFuIe 
Still, Zoom's focus on ease of use, at the expense of everything including security, helped the app become popular.

This has also caused Zoom to shoot to prominence in the security community, for all the wrong reasons http://read.medium.com/cbnFuIe 
As a result of these issues, Zoom is banned by Apple, Google, NASA, and many school districts.

And yet, Zoom continues to see its usage grow.

It’s easy. It has name recognition. It “just works.” http://read.medium.com/cbnFuIe 
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