Pour ceux voulant se lancer dans le copywriting en e-commerce, voici une liste de livre pertinent à lire :

Made to Stick: Why Some Ideas Survive and Others Die by
Chip Heath and Dan Heath

Influence by Robert Cialdini

Breakthrough Advertising by Eugene Schwartz

Tested Advertising Methods by John Caples

Cashvertising by Eric Whitman

Advertising Secrets of the Written Word by Joe Sugarman

Elements of Copywriting by Robery W. Bly

Confessions of an Advertising Man by David Ogilvy

My Life In Advertising by Claude Hopkins

Hey, Whipple, Squeeze This by Luke Sullivan

Copywriting: Successful Writing for Design, Advertising, and Marketing by Mark Shaw

The Adweek Copywriting Handbook by Joseph Sugarman

Hey, Whipple, Squeeze This by Luke Sullivan

Copywriting: Successful Writing for Design, Advertising, and Marketing by Mark Shaw

The Adweek Copywriting Handbook by Joseph Sugarman
The Copy Book by Alastair Crompton

The Idea Writers by Terssa Iezzi
Words That Work by Frank Luntz

Ogily on Advertising by David Ogilvy

To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink

D&AD The Copy Book by D&AD