Read on Twitter
I'm spending my day reading about messaging and Covid-19 (i'm cool, I know).
So many people doing interesting stuff. Thought I'd share a few:
(1/n)
So many people doing interesting stuff. Thought I'd share a few:
(1/n)
I'm starting with the incredible @anatosaurus's workl of course.
Her race/class narrative work should be foundational for any progressives doing comms: https://drive.google.com/file/d/1-igCcUNnWLY4NtBHASefPYoVfPSVz9Tk/view?fbclid=IwAR3gaHpqd-Hf0b8T3FaQY7OpqmsOGMCp3iZLV36kNcICjUCS08jB8k3KyNQ
Her race/class narrative work should be foundational for any progressives doing comms: https://drive.google.com/file/d/1-igCcUNnWLY4NtBHASefPYoVfPSVz9Tk/view?fbclid=IwAR3gaHpqd-Hf0b8T3FaQY7OpqmsOGMCp3iZLV36kNcICjUCS08jB8k3KyNQ
This guide, from The Workshop (New Zealand), is brilliant.
"We must use narratives to provide
hope, articulate the urgency and bring people together
reminding them of that which matters most to us, our capacity
to care for each other."
https://mcusercontent.com/b0185015163b8400982fe50f3/files/5b54ba18-e698-4ee5-8c68-9d950d81b6db/The_Workshop_Covid19_Digital.01.pdf?mc_cid=620d8519d0&mc_eid=f7b8a6dd7c
"We must use narratives to provide
hope, articulate the urgency and bring people together
reminding them of that which matters most to us, our capacity
to care for each other."
https://mcusercontent.com/b0185015163b8400982fe50f3/files/5b54ba18-e698-4ee5-8c68-9d950d81b6db/The_Workshop_Covid19_Digital.01.pdf?mc_cid=620d8519d0&mc_eid=f7b8a6dd7c
. @pircuk 'Pandemic response' series is v good. Looking at the deeper beliefs we hold, and the metaphors that are flying around: https://publicinterest.org.uk/project/pandemic/
. @FrameWorksInst have years of experience and research. I found their guide on 'Making a powerful case for the role of
government' particularly interesting:
https://www.frameworksinstitute.org/assets/files/COVID19/framing-c19_-government-is-what-we-do-together.pdf
government' particularly interesting:
https://www.frameworksinstitute.org/assets/files/COVID19/framing-c19_-government-is-what-we-do-together.pdf
. @kirstyjmcneill has written 12 rules for communicating during Covid-19. Particularly angle here is on international aspect, and creating a 'larger us'. https://www.globaldashboard.org/2020/03/30/12-rulesforthinkinggloballyduringcovd19/?fbclid=IwAR0pux2J8A7RokFdRPJV7ZWSVq3cEsCOYFWMYitTyQ71DWkowbDOdW23THA
. @saltsea has written 8 tips for framing the crisis. The first one is v important: 'This crisis has different phases. Adapt your framing accordingly' https://medium.com/@ellasaltmarshe/8-tips-for-framing-covid-19-f3c897c1ffa6
and that directed back to another great thing from @pircuk - looking at metaphors specifically.
https://publicinterest.org.uk/part-4-metaphors/
https://publicinterest.org.uk/part-4-metaphors/
