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In a near future dystopian society.
Robotic automation will overtake human employees.
Universal income will likely be a thing and it will be tied to a social scoring system in order to ensure classism and fluidity in it’s ranks still exists.
Robotic automation will overtake human employees.
Universal income will likely be a thing and it will be tied to a social scoring system in order to ensure classism and fluidity in it’s ranks still exists.
(Side Note: Even in a dystopian society fluidity of classes will exist because beautiful and talented people will always be prized, ladder up. And the social elite will always be in competition with one another, ladder down. A lot of screenwriting in movies and TV depicts this)
People who deny the possibility of this “new economy” do not understand the new money mechanics for the modern age.
We are already closer to this than we think.
The pandemic only exacerbates this.
We are already closer to this than we think.
The pandemic only exacerbates this.
To understand these mechanics we need to understand what money or currents(cy) is and how it “flows” from one hand or bank account to another.
I will break this down the 3 currencies first and then the 4 flows as it pertains to sales.
I will break this down the 3 currencies first and then the 4 flows as it pertains to sales.
Current #1
Money —> Attention
Money buys attention. Whether you are social peacocking status symbols, paying for advertising, giving to charity.
Money is leveraged for a reputation.
Money —> Attention
Money buys attention. Whether you are social peacocking status symbols, paying for advertising, giving to charity.
Money is leveraged for a reputation.
Beyond “Maslow’s Hierarchy of Needs” we don’t need anymore money except other than to build a reputation either with yourself or others, or both.
Money can not help you jump up social classes alone, you also need the reputation.
Money can not help you jump up social classes alone, you also need the reputation.
Quick Digression: That’s why most previously poorer class lottery winners never make it to join the upper classes and because they don’t have the reputation they usually lose their wealth and never obtain it back.
This first current is all about visibility and accessibility.
The more you are both to more people the more money will eventually flow back around to you.
Think of the terms “presence” or “reach”. More money can afford you more of this.
The more you are both to more people the more money will eventually flow back around to you.
Think of the terms “presence” or “reach”. More money can afford you more of this.
Current #2
Attention —> Relationships
Why do we invest so much money into attention?
Because it’s not who you know it’s who knows you.
Almost all off marketing and advertising has to do with 2 things.
Trust-ability and worthiness and like-ability.
Attention —> Relationships
Why do we invest so much money into attention?
Because it’s not who you know it’s who knows you.
Almost all off marketing and advertising has to do with 2 things.
Trust-ability and worthiness and like-ability.
People only spend their money on what they like or on what they can trust.
So in the sales application this will demonstrate as
1.) Committment to a problem/solution
2.) Accountability
3.) Attention to Results
So in the sales application this will demonstrate as
1.) Committment to a problem/solution
2.) Accountability
3.) Attention to Results
These 3 are the foundational pillars for almost every sales and marketing technique in the book.
And should be obvious to all the marketers out there.
And should be obvious to all the marketers out there.
Current #3
Relationships —> Money
They can trust and like you but if you if you, your product, their problem and your solution is not relevant enough, they won’t buy.
Quick Word Association: You are likely to have the closest relationships with your relatives.
Relationships —> Money
They can trust and like you but if you if you, your product, their problem and your solution is not relevant enough, they won’t buy.
Quick Word Association: You are likely to have the closest relationships with your relatives.
A problem/solution can fit and be irrelevant at same time.
Let’s say you sell solar panels for off grid cabins.
Even if your solar generator system solves all of someone’s off-grid electrical problems on paper, what if they live somewhere with less than 50% annual sunlight?
Let’s say you sell solar panels for off grid cabins.
Even if your solar generator system solves all of someone’s off-grid electrical problems on paper, what if they live somewhere with less than 50% annual sunlight?
You may have to recommend them to your buddy who sells water turbines because relevancy is everything in sales and life, this should be abundantly clear.
Now that we know what they 3 currencies are we need to know how people use them.
The 4 uses for all currencies are
1.) Spending
2.) Saving
3.) Investing
4.) Donating
The 4 uses for all currencies are
1.) Spending
2.) Saving
3.) Investing
4.) Donating
It’s important to know these are interchangeable with all 3 of the previously named currencies.
You can spend in attention. You can invest in relationships, so on and so fourth.
Example: Saving a favor from someone for when you need it. (Saving:Relationship)
You can spend in attention. You can invest in relationships, so on and so fourth.
Example: Saving a favor from someone for when you need it. (Saving:Relationship)
Everyone has a budget.
They save a %
They may invest and donate a %
And they spend the rest.
All any product out there is, is a vehicle for these exchanges.
A sale or deal can be constructed only once a prospect can rationalize it within their budget.
They save a %
They may invest and donate a %
And they spend the rest.
All any product out there is, is a vehicle for these exchanges.
A sale or deal can be constructed only once a prospect can rationalize it within their budget.
By identifying the flow of transaction you can address the potential buyers key motivators.
These are important questions you should ask yourself when determining your sales process.
These are important questions you should ask yourself when determining your sales process.
Spending: You’ll be suprised how many people want the “top of the line”, abundant minded people want the best and are always willing to pay for it.
Saving: People will spend to save. If you can prove your product or service curbs more expenses than it’s costs they will be more likely to completing the purchase.
Investing: If you can prove your product or service will create a greater return than it’s cost the more likely someone will invest with you.
Donating: Can your product or service be used as a gesture/nicety/courtesy or an item or token of good faith? The most popular angle used in this is making them think about what’s best for their family.
Knowing the currents and flows in real time will make you a better marketer and salesman guaranteed.
If you would like to learn more about how all this works and how to better integrate it into your sales process feel free to DM to book a consultation. https://twitter.com/messages/compose?recipient_id=95740746
If you would like to learn more about how all this works and how to better integrate it into your sales process feel free to DM to book a consultation. https://twitter.com/messages/compose?recipient_id=95740746
