It’s time for another #threadthursday!

Today we’re looking at how to create great #customerpersonas. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index"> 1/8

Customer personas are a tool to help you really get to know your customers. It’s an essential for finding out what makes them tick – letting you build target campaigns that truly resonate. 2/8

The key thing you must get form your customer personas is this:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="❓" title="Red question mark ornament" aria-label="Emoji: Red question mark ornament">Why are they buying from you? Why do they need your product? https://abs.twimg.com/emoji/v2/... draggable="false" alt="❓" title="Red question mark ornament" aria-label="Emoji: Red question mark ornament">

If you’ve got that figured out, you can’t do much wrong. 3/8

Start at the core, then work outward. Once you understand the core reason customers are buying from you, you can work outward to add more information like their:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▪️" title="Black small square" aria-label="Emoji: Black small square">likes
https://abs.twimg.com/emoji/v2/... draggable="false" alt="▪️" title="Black small square" aria-label="Emoji: Black small square">dislikes
https://abs.twimg.com/emoji/v2/... draggable="false" alt="▪️" title="Black small square" aria-label="Emoji: Black small square">value
https://abs.twimg.com/emoji/v2/... draggable="false" alt="▪️" title="Black small square" aria-label="Emoji: Black small square">age
https://abs.twimg.com/emoji/v2/... draggable="false" alt="▪️" title="Black small square" aria-label="Emoji: Black small square">gender
https://abs.twimg.com/emoji/v2/... draggable="false" alt="▪️" title="Black small square" aria-label="Emoji: Black small square">location
https://abs.twimg.com/emoji/v2/... draggable="false" alt="▪️" title="Black small square" aria-label="Emoji: Black small square">education level
https://abs.twimg.com/emoji/v2/... draggable="false" alt="▪️" title="Black small square" aria-label="Emoji: Black small square">industry
https://abs.twimg.com/emoji/v2/... draggable="false" alt="▪️" title="Black small square" aria-label="Emoji: Black small square">job title
https://abs.twimg.com/emoji/v2/... draggable="false" alt="▪️" title="Black small square" aria-label="Emoji: Black small square">hobbies

4/8

Your customers aren’t all the same person. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧑" title="Adult" aria-label="Emoji: Adult">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧑" title="Adult" aria-label="Emoji: Adult">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧑" title="Adult" aria-label="Emoji: Adult">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧑" title="Adult" aria-label="Emoji: Adult">

They’ll be people who use or buy your product for different reasons – so the last thing you want to do is group them together. Understand the different core audiences you’ve got – and make a persona for each. 5/8

Not sure about some of these answers? Ask them. https://abs.twimg.com/emoji/v2/... draggable="false" alt="📢" title="Public address loudspeaker" aria-label="Emoji: Public address loudspeaker">

Talk to your existing customers. Carry out surveys. Get to know them better. They’re all valuable tactics that will help you out in the long run. 6/8

Once you have your customer personas, USE THEM!

When you’re thinking about new campaigns or content, think – is this something they will be interested in? 7/8

Customer personas aren’t worth anything if you don’t use them.

Any other tips/comments? Leave them in this thread! https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index"> 8/8