Has our sense of community changed? @bellelawrenceIF is on live right now at https://www.facebook.com/ImmediateFuture/live/. Can't watch it, then follow comments for key points

It’ll come as no surprise to anyone watching that digital attention is at an all-time high
•Kantar have just reported a 70% increase in web browsing
•with social media engagement increasing by 61% over normal usage rates.

Watch live at: https://www.facebook.com/ImmediateFuture/live/

We’re part of a community with a common set of values, putting our trust in leaders, but also in brands and influencers

A key component of what constitutes a community is support, so it makes sense that in this challenging time, we’re seeking that support https://www.facebook.com/ImmediateFuture/videos/500104627349728/

To engage with communities, we should be thinking through all of the reasons why they might engage with you. @bellelawrenceIF gives us 5 ways at https://www.facebook.com/ImmediateFuture/videos/500104627349728/

The best way to learn what to say is to listen to your audience - it’s time to build that Twitter list, follow relevant pages on Facebook, click that hashtag on LinkedIn and you’ll start to understand where to build your community. https://www.facebook.com/ImmediateFuture/videos/500104627349728/

A study from GWI notes that 80% users in the UK approve of brands sharing practical information. https://www.facebook.com/ImmediateFuture/videos/500104627349728/

helpful tips are great, but we all need a break too - 70% UK users approve brands sharing entertaining content - and we’re all spending more time on messengers too https://www.facebook.com/ImmediateFuture/videos/500104627349728/

Look for entertaining and shareable memes and jokes, or even sentimental words to cheer others up can be a really great way to build your audience - but be cautious and trust your gut. https://www.facebook.com/ImmediateFuture/videos/500104627349728/

More ideas and insight on how to build strong relationships with your audiences and communities at https://www.facebook.com/ImmediateFuture/videos/500104627349728/