Here's another project we really loved digging into.

In 2018, @TwigaFoods were about to do a big investment round and needed to tell their story in a powerful way.

Developing a #brandidentity, #designsystem and #digitalstorytelling for Twiga.

#Brand #Design #TwigaFoods #TBT

Twiga is a Kenyan start-up that created a marketplace to connect farmers & vendors across the country. We worked with them to improve their brand image & messaging to create better alignment between their brand objectives, products & online storytelling.

We started by redesigning their brand identity to improve the way the logo mark and graphic language function and represent the brand online and offline.

We also extended the identity as a standalone word mark for more corporate applications.

In addition, we built a comprehensive design system providing the opportunity for Twiga to build seamless digital products and bring life to their brand touch-points with colourful iconography, illustrations and infographics.

We also developed a new digital strategy and website in order to better connect with farmers, vendors and potential investors.

We used photography and video in rich storytelling that took viewers inside the world of small-scale farmers and vendors, to tell the real story of Twiga’s vision and impact.

We'll end this thread with the Soko Yetu film we did for Twiga, telling the story of how they connect farmers and vendors.