A now-familiar story:

1) Increased at-home demand can't make up for the lost out-of-home demand. Turns out takeaway milky coffees aren't an essential item after all.

2) Difficulty in converting wholesale products to retail packs.

#food #dairy #oatt
I'm convinced 1 is happening in #sugar too.

Any increase in home baking won't offset losses in out-of-home soda and ice cream sales in 2020.

Think of all the drinks that now won't be consumed at concerts, festivals, sports events, movies... https://twitter.com/StephenGeldart/status/1239911099207745542
We've seen similar challenges in flexing from wholesale to retail sales in other staple foods like flour too.

Retail sales normally account for 4% of the UK flour market.

Not many homes want to buy a 16kg catering pack. https://www.bbc.co.uk/news/uk-52212760
Returning to dairy, we wrote a few days ago, "we are approaching the seasonal Northern Hemisphere flush, so the market will have to cope with more product at a time when supply chains are already stressed"

This now seems to be happening. https://czapp.com/opinions/1393 
You can follow @StephenGeldart.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: