It& #39;s official. The ticketing bro era is over. It had a much longer run than was ever financially feasible. My heart goes out to those at @Eventbrite that lost their jobs today. A lot of great people are out of work who were loyal and just wanted to be part of something important. https://twitter.com/billboard/status/1247995544825446401">https://twitter.com/billboard...
So what happened and who is to blame? Well everyone is going to direct their fire at @eventbrite CEO Julia Hartz. Her decision to sunset Ticketfly for EB Music felt like an ego move, especially when their product wasn& #39;t ready for prime time
The indie promoters complained about being forced to switch and that really irritated the EB people, who were starting to wonder what the hell they had just bought. And I got the sense that the Hartzs found the promoters to be kind of low rent plebes with their hands always out.
Ticketfly had switched hands 3 times in 2 years -- Pandora had to sell it to get a larger deal with Sirius closed & EB rolled the dice on a company it had fought and lost too many times. Now Dreskin is acting like it& #39;s one big family, but no one is buying the Brady bunch spin
I think I need to wrap this thing up. So no trust or love, then there was the hack in 2018 and then the forced migration to EB in 2019. Yesterday Eventbrite said that 70% of Ticketfly& #39;s "book of business" made the move, and then today they laid off most people on the music side.
Eventbrite was already losing about $30m a year in 2017, last year it lost $68 million. Any hope of getting the losses down was extinguished by COVID-19. Eventbrite shareholders lost $280 million. 450 people lost their job. And 14000 have died.