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Okay, so The Grout Guy has reminded me how snobbish adland can get about jingles. Done well (and even done just annoyingly), they& #39;re great for brand goodwill and mnemonics. Here are some of my faves: https://twitter.com/incrediblemelk/status/1247877383127883776">https://twitter.com/incredibl...
Roth Newton Recliners – to make sure people get the name of the company right (i.e. not & #39;Ross Newton& #39;): "Come in, sit back and relax with Roth Newton/R-O-T-H New-tuhhhhhhn". https://www.youtube.com/watch?v=-bfT7zYsPNs">https://www.youtube.com/watch...
Lube Mobile – they need to make sure people remember the phone number. (I wish YouTube had the operatic one "They fixed the caaaaaah!") And what is it? That& #39;s firteen firty firty-two https://www.youtube.com/watch?v=PJMJ5dEFLD8">https://www.youtube.com/watch...
Likewise, when you& #39;re a reading and writing hotline, a jingle is the best way to get your target audience to memorise the number. That& #39;s one three triple oh! six triple fihhhve oh six https://www.youtube.com/watch?v=iUjGi-hbLMw">https://www.youtube.com/watch...
Of course the SunSmart message has been somewhat diluted recently by adding & #39;slide& #39; and & #39;seek& #39;, but Sid the Seagull and & #39;Slip Slop Slap& #39; is one of the great public health campaigns: https://www.youtube.com/watch?v=b7nocIenCYg">https://www.youtube.com/watch...
& #39;Make Those Bodies Sing& #39; is such a clever way to use the syllables of & #39;banana& #39; in the jingle: https://www.youtube.com/watch?v=9_D8Yn9soSE">https://www.youtube.com/watch...
Adland loves storytelling series (cf. Rhonda & Ketut), but the Spray n& #39; Wipe series with Paula Duncan does the same with music. It& #39;s fun. It demonstrates the product. It& #39;s iconic. We used to sing these in the playground: https://www.youtube.com/watch?v=Wrkp0nHrsYI">https://www.youtube.com/watch...
We think of jingles as lowbrow, but the Cottee& #39;s Ice Magic jingle depends on prior knowledge of Noel Coward& #39;s satirical songs https://www.youtube.com/watch?v=vOgyq3opK5k">https://www.youtube.com/watch... which no kid would have – but maybe doting grandparents (who might treat those kids) did. A canny move. https://www.youtube.com/watch?v=MXo4HH0UfVQ">https://www.youtube.com/watch...
A lot of the greatest jingles are from the & #39;70s & & #39;80s. Maybe this was a jingoistic time (cf. & #39;Come On Aussie Come On& #39;, & #39;Aussie Kids Are Weet-Bix Kids& #39;), but it was certainly a jingle-istic time! Snappy Tom & #39;The Cats of Australia Have Made Their Choice& #39;: https://www.youtube.com/watch?v=RlOvEsztCgo">https://www.youtube.com/watch...
Some jingles that we think are Australian were actually imported, like & #39;Football, Meat Pies, Kangaroos & Holden Cars& #39; https://www.youtube.com/watch?v=zqweygy9K9Y">https://www.youtube.com/watch... and & #39;I Feel Like Chicken Tonight& #39;. https://www.youtube.com/watch?v=xnjcVvO40bg">https://www.youtube.com/watch...
A good rule is that if it was parodied in a TV sketch comedy show, it was probably an effective jingle. See: & #39;Install A Rheem& #39; https://www.youtube.com/watch?v=SqSMOxEzxuo">https://www.youtube.com/watch... and Sorbent & #39;Little Fat Kid& #39; https://www.youtube.com/watch?v=0WdcgzGt-CU">https://www.youtube.com/watch...
I think @morrbeat and I referenced "I& #39;ll sing you a song, a song of the sea/Birdseye Fish Fingers" in our novel #TheHotGuy: https://www.youtube.com/watch?v=lWRrzgT2jyw">https://www.youtube.com/watch...
VB & #39;A Hard Earned Thirst& #39; is deservedly an Oz-ad icon. But I think Campbell& #39;s Chunky & #39;Warm Tinny& #39; is so fkn funny in adapting the same macho stuff to tinned soup. Underrrated jingle! https://www.youtube.com/watch?v=J6RZmor35Gc">https://www.youtube.com/watch...
It& #39;s easy to make fun of ads that try to be young & cool, but when I was a kid we loved the BMX Bandits-themed Snak Pack rap. As we used to say: if it wasn& #39;t for Snak Pack – GET STUFFED! https://www.youtube.com/watch?v=n9TREAJmHCc">https://www.youtube.com/watch...
And to get a public transport safety message across to triple j-aged audiences, you make the kind of song they play on triple j – & #39;Dumb Ways to Die& #39;: https://www.youtube.com/watch?v=pS9441I6OZ4">https://www.youtube.com/watch...
Carpet Call has been using & #39;The Experts in the Trade& #39; for decades. I saw it on TV just last night. It& #39;s branded them for carpets like & #39;Lucky you& #39;re with AAMI& #39; for insurance or & #39;Bunnings Warehouse& #39; for hardware. https://www.youtube.com/watch?v=OTd-AqtQt2M">https://www.youtube.com/watch...
Speaking of Bunnings, never underestimate (extremely Jerry Springer Babysitter voice) the power… of jazz. Baker& #39;s Delight had a lovely musical campaign. https://www.youtube.com/watch?v=AbqihS375Gg">https://www.youtube.com/watch...
The original Cadbury Roses & #39;Thank You Very Much& #39; jingle was so delightful & strategic. https://www.youtube.com/watch?v=L33Yn-xqmPQ">https://www.youtube.com/watch... But this recent tryhard jingle absolutely fucked up everything that was charming about it: https://www.youtube.com/watch?v=rCWle5semEQ">https://www.youtube.com/watch...
I don& #39;t even work in advertising and I still make up stupid jingles. Here are some bad Garageband demos. & #39;Keys, Wallet & Phone& #39;: https://soundcloud.com/incrediblemelk/keys-wallet-and-phone">https://soundcloud.com/incredibl... & #39;The Cho in Chobani& #39;: https://soundcloud.com/incrediblemelk/the-cho-in-chobani">https://soundcloud.com/incredibl... and of course, the toast I like most, & #39;Raisin Toast& #39;: https://soundcloud.com/incrediblemelk/raisin-toast">https://soundcloud.com/incredibl...
