D’Addario’s engineering team has found a way to transform Evans G2 drumheads into protective face shields for medical workers battling the coronavirus pandemic. The goal is to be in production by April 27th and to quickly ramp up to a capacity of 100,000 face shields per week.

We’ve watched the incredible efforts of our healthcare and essential services workers all across the world with great admiration. While we cannot match the immeasurable efforts of these selfless heroes, we feel an immense responsibility to do our part in overcoming this crisis.

We called this Project Excelsior after the NY State Motto, which means “Ever Upward” because it captured the extraordinary determination and can-do spirit of our team of engineers and product designers. It also typifies our music company’s credo during the crisis: #WeWillPlayOn.